Everybody wants a unique website, but most of us make the mistake of being unable to break away from templates. Yes: we are security players, and that is why a unique website will be a mass product; no more than a re-logged website of the competition.
Yet, if we dare to move away from traditional patterns – while still focusing on the customer and UX – we can stand out from digital mass production. In this article, we’ll show you the benefits of a custom website and how to create one.
Let’s get to it!
Benefits of a unique website
In the list below, we have compiled the biggest advantages of a custom site in 5 points.
#1 Differentiates you from the competition
Probably the most important consideration is where you are positioned in the online market compared to your competitor (or competitors – depending on how many you have). The more competition you have, the more important it is to have a unique, distinctive logo and website.
But it’s not just the logo and design that can set you apart: the unique voice of the content, the (continuous) communication is also very important. This requires you to know your target group better than your competitors and to assess what they need.
#2 A unique UX helps build credibility
In addition to unique colours that work well with your brand, you should also focus on the UX (user experience). Making sure buttons are clearly visible with clear button text is only part of it, but the other part is much more interactive.
For example, you can implement 0-24 customer service with chatbots, and during working hours, a colleague can be available to answer questions immediately. It’s often the little things like this that make a company or a brand credible. But let’s turn it around!
As a customer, if you stumble onto a website and ask a question, you have a right to expect a response within one working day. After all, if they don’t even do that, what can you expect from them? That’s why the support, the customer experience, is key.
Many of us are under the misconception that if something is unique, it must be expensive. But a customised website is not expensive: for example, in the WebsitExpo shop you can find cost-effective websites from €75 to €350, which can then be fully customised to your specific needs.
#4 Fully customisable
Speaking of personalisation! A custom website is all about making your website unique, from the font, size and colour of the menu bar to the main page slider, the entire interface and the footer. We’ll consult with you in advance based on your ideas, from button colours to a consistent look and feel, because we can do it all.
#5 Fast payback time
Our concept is to get your custom-designed site to you as soon as possible, from the point of purchase. This means that the finished website will be ready within approximately 5 working days from the order.
And once you’re online and customers can find you, the return on investment is very fast. Of course, this depends on how much you advertise, your social media presence and the content you produce. The more attention you pay to these, the greater your profits will be exponentially.
Now that we’ve looked at the benefits of a personalised website, let’s look at how this concept can be implemented in the first place.
How can you have a unique website?
Here are 5 tips on how to make your website unique.
#1 Unique content generates more organic traffic
If you produce unique content – be it category or product descriptions, blogs, videos, podcasts, infographics or other material – Google will rank you higher. The reason is quite prosaic: people are simply hungry for unique content.
Think about it: would you like to read about the same thing in the 1001st article, just in a different context? Of course not.
We need fresh, new information, and when we come across it, it’s refreshing – and we read it, we watch it, we listen to it (when it’s interesting). The fact that the bounce rate is lower and the time spent on the page is a longer interval is something that not only you can see in Analytics, but also Google’s robots. And if the search engine sees that the content is useful, it will “reward” the website.
Specific product descriptions, for webshops, are also important. It makes sense, because if your 10 competitors have the same product as you, with the same copy-paste product description, but you have taken the trouble to write different text, which one will Google rank higher? (Rhetorical question, but you know, you should know the answer.)
#2 Unique images, illustrations
It’s easier to download an image from Pixabay than to take your own, but trust me: a unique image has much more relevance. On the one hand, for a product photo, for example, you’re expected to have at least 3-4 unique images by default, and on the other hand, it’s a bit the same as with text.
The site visitor is almost certain to have seen the same image, just in a different place, and is fed up with having to look at the same 10 images over and over again.
If you take a look at the WebsitExpo site, we have also put up a picture of the office, of us – because that’s what gives us a face, that’s what makes us a unique, distinctive brand.
#3 Video content
In addition to text content, it is also worth uploading video content, as some people do not like to read. Video also makes it much easier to present your product or service.
For example, if you have a very unique product that would be difficult to describe, you might want to use an advertising animation to showcase it. But videos of the product (in use) or the service (this is how it was – this is how it is now) alone can make the decision to buy much easier.
#4 Be transparent
Unfortunately, transparency is not really ‘in’ in the online world. But if you show how your projects have gone – whether negative or positive – it sends a message to visitors that your company is trustworthy and credible. Your competitors might be too, but if you’re the one who shows it, they’ll choose you.
Yes, it is often little things like this that tip the scales in your favour rather than your competitor’s.
#5 Use as many testimonials as possible
One of the most popular forms of transparency is the testimonial, or review, also known as a client or a customer testimonial. It’s important to have both negative and positive feedback on the main page, as this is what makes your website transparent and unique.
Everybody, including the competition, likes to show that they are perfect and don’t make mistakes. If you and your company can be the one to admit that you’re not perfect, you’ll be more credible in the eyes of potential customers.
Having a unique website doesn’t just mean that you’re different from your competitors in terms of design. Communication, content production, social media presence should not be forgotten, nor should customer service.
If you want a personalized website and a unique voice, feel free to contact us, the WebsitExpo team!