A guide to creating social media profiles for your company

Sooner or later, there comes a time in the life of every company or business when they need to step out onto the digital springboard and dive into the social media pool. At first glance, this may seem daunting, as the interface is completely unfamiliar to the layperson. 

That’s why our guide will help you create a social media platform for your company on Facebook, Instagram and LinkedIn. 

Let’s jump into!

Create a company Facebook page

How to set up your company Facebook page profile? 

First, to create your Facebook page, you’ll need a profile picture and a cover photo. In many cases there are questions about how big these should be, so we’ll show you the exact details first.

Facebook profile picture and cover photo sizes

The profile picture should be a 170 x 170 px logo, preferably using a .png file extension instead of a .jpg image.

The cover image should optimally be 820 x 312 px, but you will need at least 400 x 150 px.

In addition, you will need:

  • the name of the page: this should be the name of the business
  • category: select the category that corresponds to your market from the drop-down menu
  • and a brief description of what you do, in a few lines.

Other settings 

You then have the option to link the page to your WhatsApp, so you can even create WhatsApp ads. 

It’s important to note that there is also a so-called “Set Button” function on the site, which is actually a CTA (call to action button). This allows you to make your Facebook page even more effective, as you can select people who are interested with a single click of a button: 

  • Follow
  • Order a gift card
  • Place an order
  • Book an appointment
  • Make a call
  • Redirect to your website
  • Send you a message directly (both on WhatsApp and Messenger)
  • Send an e-mail
  • May ask you for more information
  • Register
  • Open app
  • Play
  • Watch a video
  • Shop

Although it may not seem important at first, this button will determine how many people you can redirect from Facebook. Of course, that’s only part of the story, as you can enter countless other details that can help users get to know you better. 

For example, you can specify a website. If you already have a website, it’s definitely worth including it, because if someone visits your company’s Facebook page, they’re likely to click through to your website. This in turn increases the chances of selling your product/service. 

(And if you don’t have a company website yet, get in touch with us, we have an irresistible offer for you…)

If you also have a physical shop, be sure to include your location details to make it easier for them to find your shop. It’s also handy to include the opening hours: many people use Facebook to find out what time a shop is open. 

You can also give your phone number, which is also important; many people (especially older people) prefer to communicate by phone rather than in writing.

Then you should publish your first post, recommend the page to your friends and promote it to get more followers. 

This is where Meta Business Suite comes in handy, allowing you to create and schedule posts, manage incoming messages and access various analytics and metrics.

And finally, a tip: if you browse Facebook from time to time, you’ve probably come across a page with a blue tick on the profile picture. This means pages and profiles that are verified by Facebook. It’s worth asking for a verified checkmark, as it increases your trust in the page. 

To get verified, you will need to fill in a form where you can request that Facebook staff verify the page. If everything went well, you’ll get the blue check mark. 

Now that we’ve gone through the ins and outs of setting up a company Facebook page, let’s take a look at Instagram.

Set up a company Instagram profile

How to set up your business Instagram profile

Before you set up Instagram, make sure your company Facebook page is properly filled out. Because, since Instagram is owned by Facebook, the app uses the same platform to create your Instagram business profile.

  • Initially, you will need to enter your Username (this should be the name of your business),
  • a password, 
  • then a phone number or email address to which the system will send the authentication code. 

You must then accept that you are over 18. Next, you can recommend the page to your Facebook friends (this step can be skipped for now). 

Set your company logo as profile picture, this should be a 110 x 100 px image. 

To do this, click “Edit profile” and enter the name of your Instagram page. 

This can be confusing at first, because you do not need to enter the name of the business (since you have already entered it in the username), but the field of activity, for example, florist. 

Then you can enter your website and write a short introduction (tip: use emojis, people like them). But that’s not all, because this account is not a business page – you’ll need to convert it. 

Next, click on the hamburger menu in the top right-hand corner (three lines below each other) and then click on the Settings option in the menu. Here you need to select Account>Switch to professional account. 

Then select whether you’re a business or a content creator, then link to your Facebook page and select the category that matches your profile. 

You should then provide contact details, such as your email address, telephone number, and your exact address. 

And now your business Instagram profile is ready, congratulations!

Create a LinkedIn company page

How to set up your company’s LinkedIn page

LinkedIn is one of the most popular social media platforms created specifically for businesses, where B2B and B2C businesses can connect with each other. 

To create a company LinkedIn page, you’ll need an existing personal LinkedIn profile. Once you’re logged in, click the Work icon in the top right corner. 

Then click on the “Create a company page” option. Once you have done this, select the size of your business – it can be a small business, a medium business or a large business. 

Then you need to upload the familiar profile picture or cover image. The company logo should be uploaded as the profile picture, which should be 268 x 268 px. 

And the LinkedIn cover image measures 1128 x 191 px. 

The introduction must be entered in the Tagline line, up to 120 characters. This is not a lot, so it’s worth thinking about what you put in your short introduction. 

As with your business Facebook page, you can add a button to your page that redirects the visitor to a random URL you specify. Here, of course, you should enter your own company website. 

You can introduce your company in the About section, with a total of 2000 characters, so you can explain what you do and why you should be chosen. 

Summary

But setting up a business social media site is just the beginning; it’s just the easy part. After that, you need to stay active, manage your pages and build a following.

If you need help either setting up your site or managing your social media pages, ask us for a quote and we’ll respond as soon as possible.

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